Elevator pitch. You’ve all heard the expression before but may be wondering, what exactly is an elevator pitch?
An elevator pitch can best be defined as your verbal business card, your sixty seconds of fame, and a great one can mean the difference between getting clients or scaring clients away. Meant to create excitement or, to create desire in a potential client to want to learn more about you or your company, a lot of elevator pitches do the exact opposite simply because the language used was dull or boring. Or, maybe the language was colorful and descriptive but the person’s down-trodden tone of voice and defeated attitude dropped the bottom out of what could have been an awesome elevator pitch. Wondering what a bad one might sound like? Here’s an example of a dull, boring pitch to the question, “What do you do for a living?”:
“I work at Pulse Beauty Academy. It’s a cosmetology school in Downingtown.”
Wow. Underwhelming, right? Pretty sure the person wouldn’t be interested in an amazing career in the beauty industry after that response. An example of a better elevator pitch might be:
“I’m a DayMaker at Pulse Beauty Academy in Downingtown. It’s where people who want to have the most exciting and successful careers in beauty, fashion, and business come to get educated.” Or:
“In the most amazing industry on earth; where people achieve their dreams, have fun, make money, and live beautifully.”
The last two sound a thousand times better than the first response, right? Now, I’m not suggesting that every person you come in contact with will be a potential lead, but you never know who knows who knows who…so, this week, challenge yourself to develop your elevator pitch. And, if you already have one, challenge yourself to develop a better one, head into your local Starbucks and test yours out. Share your successes and fails here – I’d love to hear about them!